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WHAT DEFINES US?

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Rise

Mahindra Home Finance (Mahindra Rural Housing Finance Ltd.) is a subsidiary of Mahindra Finance that provides accessible home loans for those living in rural, semi-urban to urban areas.

what does 'rise' mean?
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Our pillars of strength

Mahindra Finance

Today, as India’s largest rural non-banking financial company, Mahindra Finance has impacted the lives of over 3.6 million customers.

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The Mahindra Group

Present in more than 100 countries and employing over 200,000 people across 20 key industries that form the foundation of every modern economy.

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WHY HOME FINANCE?

WHY HOME FINANCE?

Over 70% of customers have had an annual income of less than ₹ 2 lakh

Credit in rural India has been highly unorganized

Local moneylenders have had exorbitant interest rates

Rural customers have had income profiles that are not steady

Ticket size for loan requirements have been extremely small

Customers live far from each other, having made them difficult to reach & serve

Over 65% of the nation's population still lives in rural areas and we decided to serve them

Our parent, Mahindra Finance has developed a strong and trusted brand name through years of financing vehicles and tractors

The Mahindra brand-name was trusted across the country, especially rural markets and we decided to not just leverage it but also live up to it

We decided to always maintain sound financial health and in line with the Mahindra philosophy this also enabled us to build a sound reputation in the eyes of regulators and governments alike

With access to over 1100 locations and millions of customers, we now had to build a product that was not just path-breaking but also one which was easy to understand.

We provide personalized service where agents meet customers at their doorstep, any time of the day

We enable all customers to maintain proper documentation

We hire locally to adapt to local complexities and evaluate every customer's application in detail

We conduct due diligence and credit evaluation based on our understanding of local nuances.

We serve the 'Affordable Housing' customer too

We partner with Central and State governmentsand work with the Pradhan Mantri Awas Yojana (Housing for All by 2022)

We service individuals and segments of society that are underserved by banks and other financial institutions

WHAT'S OUR GOAL?

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Transforming Rural Lives.Together.

We aspire to set the highest standard for housing finance in rural India in terms of profitability, growth, employee engagement, trust, and awareness. We aim to increase home ownership and resources in the housing finance sector of rural India. As we have shown, by our initial success in this market as well as our constant growth and profits, we have laid the foundations for our future.

How do we transform lives?
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WHAT KEEPS US GOING?

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Our purpose

We will challenge conventional thinking and innovatively use all our resources to drive positive change in the lives of our stakeholders and communities across the world, to enable them to Rise.

Our core values

WHAT HAVE WE ACHIEVED?

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    August, 2007

    Registration received from NHB on 13th August, 2007 to operate as a Housing Finance Company.

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    October 2007

    First loan was disbursed in October 2007.

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    2007-08

    Commercial operations started across 36 locations of Gujarat and Maharashtra in 2007/08.

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    August, 2008

    On 12th August 2008, the Company executed a Subscription Agreement with NHB and NHB took a 12.5% stake in the company.

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    2008-09

    Received a credit rating of CARE BBB-(Issuer) from CARE IN F-2008- 09, which indicates moderate safety for timely servicing of debt obligations.

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    2009-10

    In 2009-10 Company availed sanction of Refinance Assistance from National Housing Bank (NHB) of Rs. 75 cr.

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    2009-10

    CARE upgraded the Issuer rating to “CARE BBB+(Issuer) in 2009-10,which indicates moderate safety for timely servicing of debt obligations.

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    January, 2011

    CRISIL assigned A+/Stable to the long-term bank facilities on January, 10, 2011.

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    2010-11

    The number of locations in which loans have been disbursed crossed 150+ in the second half of 2010-11.

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    2012

    MRHFL won the ‘Golden Peacock Innovation Management Award’ in 2012.

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    August 2012

    MRHFL was selected by Harvard Business School for F.I.E.L.D Project in Aug-2012.

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    December 2012

    Crossed cumulative number of cases of 100,000 by December-12.

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    2013

    MRHFL was awarded Bronze for ‘Product Excellence’ in the ‘Global CSR Summit & Awards 2013’ held in Davao, Philippines.

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    2013

    MRHFL was awarded the “Gold” in the Housing category at the Skoch Awards for Corporate Leadership 2013.

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    2013

    The Company’s consortium of lenders was formed in FY 13.

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    2013

    In 2013, MRHFL became member of the UNDP’s ‘Business Call-to- Action’, a confirmation of MRHFL’s leadership in, and commitment to, inclusive and sustainable business initiatives at the Bottom of the Pyramid (BoP).

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    2013

    MRHFL was awarded the “Gold” in the Housing category at the Skoch Awards for Corporate Leadership 2013.

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    2013

    MRHFL won the Skoch ‘Order of Merit’ for qualifying amongst ‘India’s best – 2013’ for corporate contribution to India’s growth post liberalization in November 2013.

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    2013

    In FY-13, MRHFL declared a dividend of 10%.

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    April, 2013

    By March 31st, 2013, MRHFL’s staff strength crossed 1000 members.

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    April, 2013

    During the twelve months period ended 31st March 2013, the Profit after Tax (PAT) registered a growth of 71% at Rs. 20.3 Crores as against Rs. 11.9 Crores registered for the same period previous year.

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    April, 2013

    Rights issue of Rs. 50 Crores opened at premium of Rs. 15. NHB has confirmed their willingness to participate.

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    February, 2014

    MRHFL was awarded the ‘Most Admired Service Provider in Financial Sector’ at the Banking, Financial Services & Insurance Awards presented by ABP News on 14th February, 2014.

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    2015-16

    In FY 15-16, Company won the prestigious Porter Prize Award for ‘Industry Architectural Shift’ which recognized the Company’s outstanding performance in the industry and its contribution in re-defining
    the industry structure by challenging the very basis of competition.

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    February 2017

    In Feb, 2017 MRHFL’s CARE AA+ rating is reaffirmed by CARE which represents stability and asset quality.

OUR LEADERS

TO READ OUR ANNUAL REPORTS & INFORMATION ON OUR BOARD OF DIRECTORS

Visit our investors section
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