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WHAT IS THE 'RISE' PHILOSOPHY?

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The possibility to achieve whatever we set our minds to

‘Rise’ is a simple yet powerful word that defines the Mahindra Group and gives our brand meaning and purpose. It instills in us an ambition and attitude that we can achieve whatever we set our minds to and declares who we are, how we operate, what we believe in and where we aspire to be.

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A strong sense of optimism and desire for a better future

‘Rise’ also succinctly sums up the aspirations of our stakeholders. They have expressed a strong sense of optimism about the future and shared a common desire to rise, succeed and create a better future for themselves, their families and their communities.

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A spark of passion and alternative thinking to challenge the status quo

‘Rise’ calls us to take action and to challenge the status quo. It encourages alternative thinking and encourages us to drive positive change. It enables us to become a group of passionate individuals and unconventional thinkers who create world-class offerings and aspire for greatness.

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WHAT IS 'RISE' BASED ON?

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Accepting No Limits

Constantly looking at the bigger picture and beyond the conventional boundaries, we encourage our people to be adaptive and agile. We continuously build on our own performance while taking calculated risks to deliver breakthrough products, services and solutions to customers.

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Alternative Thinking

We promote the application of alternative thinking and new approaches in our daily work-life. We encourage people to seek out fresh, diverse perspectives and reward those who deliver alternative solutions. Focus our intellect on customer focused innovation and use our ingenuity to add value to our stakeholders.

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Driving Positive Change

We believe in a customer-centric business while maintaining the highest standards of integrity. We have brought about transformational change for our customers and communities.

WHAT IS 'RISE' BASED ON?

rise_based_vimg1

Accepting No Limits

Constantly looking at the bigger picture and beyond the conventional boundaries, we encourage our people to be adaptive and agile. We continuously build on our own performance while taking calculated risks to deliver breakthrough products, services and solutions to customers.

rise_based_vimg2

Alternative Thinking

We promote the application of alternative thinking and new approaches in our daily work-life. We encourage people to seek out fresh, diverse perspectives and reward those who deliver alternative solutions. Focus our intellect on customer focused innovation and use our ingenuity to add value to our stakeholders.

rise_based_vimg3

Driving Positive Change

We believe in a customer-centric business while maintaining the highest standards of integrity. We have brought about transformational change for our customers and communities.

HOW ARE WE A 'RISE' BUSINESS?

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Together, we build a better tomorrow

At MRHFL we aren’t simply in the business of building homes, but of building lives. Our business not only helps individuals or families but entire communities too. When we disburse a loan, it is not just a home that we help build. Instead, we help build an individual’s morale, their sense of self-esteem and a life-long desire. Brick by Brick, Dream by Dream, Town by Town, we help build the House of Life.

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Hear it from them

Hear it from them

TO READ OUR ANNUAL REPORTS & INFORMATION ON OUR BOARD OF DIRECTORS

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